Poll finds that quality is the top priority for customers

In a recent member opinion poll conducted on our behalf by the Craft Bakers Association, it was found that quality is the most important consideration when choosing bakeware.

Nearly half (47%) of respondents ranked quality as their top priority with price and customer service in equal second and third place with 26.5% of the vote.

Whilst all three measures are of paramount importance to us at Invicta, we were extremely gratified to hear that quality still matters within the industry, especially in a world where the race to offer the best price is often at the detriment of the finished product.

Our goal has always been to design and manufacture high quality products and we believe that this pays off in the long-term because products last longer and perform better.

Customers often tell us that they have had their Invicta products for years – even decades in some instances. This is very satisfying to us. We don’t subscribe to the ‘make them badly and they will have to replace them sooner’ philosophy. Quite the contrary, it is a matter of pride that an Invicta product just keeps on going!

We also offer a comprehensive refurbishment and re-coating service so that customers can really maximise the life of a product before the time comes to replace it.